Christchurch, NZ ·

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Prevar

One portal for the people behind eleven fruit brands. Your role decides what opens.

At Creative Marketing NZ

prevar.co.nz

The top of the Prevar site on a pale green bar, with a dark Log in button at the far right. Below it, under "Our Portfolio", eleven logos: Rockit, Dazzle, GoodnessMe, PIQA Pears, Joli, Sassy, Posh, Smitten, Lemonade Apples, Cherish and FIZZ.
The public home page: Prevar’s brands, and Log in at top right. For this picture I left out the hero section and restored the site’s Poppins font.

Growers, licensees and marketers all needed different things, and there was nowhere to keep any of it.

Prevar was set up in 2004 to develop new apple and pear varieties and license them, in New Zealand and overseas. Each brand has its own brand guides, growing guides and other material, and the people who use them sit at different points along the chain: growers and packers, licensees, marketing people, Prevar’s own staff. Before this there was no system for it at all.

Two sides, one door

So I split it in two. prevar.co.nz is the public side, where anyone can read about the company and its brands. Behind the Log in button is a private portal with one page per brand, holding that brand’s guides and files.

A diagram on dark green. An admin account gives each person a role: Grower/Packer, Licensee, Marketing or Prevar Admin. All four go through one Log in button to the portal, which checks the role. It either opens the brand pages that role allows, with their brand guides, growing guides and other material, or shows a No Access page.
How it works, drawn for this page. No portal screens or data are shown, because they’re Prevar’s.

The role sits on the person

Each person gets a role on their own account, and a separate admin account controls it. So who sees what is kept in one place, not scattered through the brand pages. Anyone who tries to go further than their role allows lands on a No Access page.

Eleven hexagons labelled Brand A to Brand K. For a Grower/Packer, brands A, C, D and H are lit and the rest are dark outlines.The same eleven hexagons. For a Licensee, brands D, F, I, J and K are lit and the rest are dark outlines.
Same portal, two people. Drag across to compare. Drawn for this page: the brand letters and what’s lit are made up, because who really sees what is Prevar’s business.

The same button for everyone. What opens depends on who you are.

Cherish got a front door of its own, with no login.

Cherish is one of the eleven, an apple bred from Sciros and Pinkie. Its site faces the other way from the portal, towards people who just eat the fruit, so it’s all pink and red, and the brand’s apple pulls a different face for each thing it’s known for.

The Cherish site: "Our Cherish Apples" in rounded red letters above four cartoon apples, with star eyes for Beautiful, closed eyes and a grin for Deliciously Sweet, a licked lip for Juicy and a wide smile for Crunchy.
The Cherish site in a January 2023 archive copy. A newer site now sits at that address.

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